Colchester to be transformed into a giant walking and cycling game this autumn
Thousands of people are expected to take to the streets of Colchester from September as the town is transformed into a giant walking and cycling game with thousands of prizes up for grabs.
Running from 20 September to 8 November, Beat the Street is a free, fun challenge which will turn Colchester into a massive game where people are rewarded with points and prizes for exploring the town on foot or bicycle.
More than 100 beeping and flashing sensors called ‘Beat Boxes’ will appear across town. Players can pick up their own Beat the Street card and map at their local library, Colchester Leisure World or other leisure centre and swipe as many Beat Boxes as possible to receive points and win prizes.
Schools across Colchester will be competing against each other to see who can travel the furthest and win sports and fitness equipment. Adult players are also able to create their own teams or register to join an existing team or school to be in with a chance to win big prizes which will be announced in the next few weeks.
This initiative is being delivered in Colchester by Intelligent Health on behalf of Colchester Borough Council and Livewell Colchester. The aim of the initiative is to encourage thousands of people to explore Colchester with their friends and family and discover something new about their area.
More than 150,000 people have taken part in Beat the Street across the UK so far in 2017 in Milton Keynes, Wolverhampton, Durham, East Sussex, Nottingham and other towns and cities.
Councillor Tina Bourne, Portfolio Holder for Housing and Communities at Colchester Borough Council said: “We are incredibly excited to be bringing Beat the Street to Colchester and can’t wait to see how far everyone is able to walk, run, cycle and scoot during the seven-week challenge.
“Anyone can get involved in Beat the Street – it’s completely free to play and is a great opportunity to go outdoors, spend time with your friends and family and get moving. Watch out for Beat Boxes appearing on a street near you!”
Want to find out more about Beat the Street? Visit www.beatthestreet.me/colchester and follow @BTSColchester on Twitter, or ‘Beat the Street Colchester’ on Facebook for more information on prizes and how to get involved.